Cheltenham Central Breakfast - Business Network Meeting

Group Leader

Liam Maskell

Hello, I'm Liam Maskell of QBD and the proud leader of the Cheltenham Central Group - the very first group established by Sterling! We meet at a great venue with easy access and have a wide range of members who always impress me with their enthusiasm, support for each other and the number of referrals shared. 

As well as the group leader, I hold the Web Design & SEO seat and work with a great team of professional web designers and programmers that will create you the perfect website to enable you to reach your goals.

I’ve been a member of Sterling for a number of years and it’s not only created business relationships it’s created friendships. If you’re looking to create more business opportunities, build a support network and maybe make a few friends along the way, I wouldn’t hesitate to give Sterling a try. I look forward to welcoming you to our great group!

I look forward to meeting you soon!

Book your place


The Cheltenham Central Breakfast meeting is held every other Thursday at the Jurys Inn in Cheltenham just off the Golden Valley. 

Jurys Inn Cheltenham, Gloucester Rd, Cheltenham GL51 0TS

Book your place


Meeting begins with a tea, coffee, water or juice and 15 minutes informal networking.



Traditional cooked breakfast, or depending on location a vegetarian option plus pastries or fruit.


60-second round

This is an opportunity for each member and guest to introduce themselves and their business, defining the kinds of referrals and any particular introductions they currently seek. 


Engine Room break

This is the crucial part of our meetings providing a great opportunity to connect and arrange 'one to one' appointments with businesses you would like to know more about. At the same time a chance to refill your drinks. 


Member presentation

This is a great platform where members describe their business more fully. Provides an opportunity for the group to understand the nature and direction of your business. Brilliant for new projects and new ideas. Invaluable! 


The ‘activity round’ comes next. This is when members and guests are invited to summarise referrals made and received, give thanks to other members and guests, describe any ‘one-to-one’ meetings held outside the breakfast meeting and share any latest news.  


Meeting closes, but you’re welcome to stay on for extra networking and discussions..


How many times can I visit?

We encourage you to attend at least twice to make sure that Sterling is right for you. You can visit more than one group following your first visit - all we ask is you call Sterling HQ to check that there is no clash of industry category.

What does single seat category mean?

Single seat category means that we only allow one person from each industry sector in each group. In some groups, professionals from similar industries collaborate and gain mutual benefit. 

How much does it cost?

Your initial visit is just £15.60. Annual membership is £329.00 ex VAT and then it's £15.60 per meeting, paid by DD, to cover breakfast or lunch. 

What if my category is already taken?

There may be other Sterling groups in your area that have your industry category available and do speak to the group leader or Sterling HQ. Often businesses can collaborate even when they may, on first sight, seem to be in the same industry. 

Can I join more than one group?

Yes. Many of our members join more than one group. Sometimes a breakfast and lunchtime group in the same area.

Is there an application process?

Yes. Each application is carefully considered by Sterling HQ and our local group leader. We like to make sure there are no competitive clashes and that every member is going fit well with the group.